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Focus Groups: Supporting Effective Product Development

Joe Langford, Deana McDonagh




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 | #2483418 in Books |  2002-11-16 | Original language:English | PDF # 1 |  9.14 x.47 x7.42l,1.07 | File type: PDF | 240 pages

||About the Author|Joe Langford is with Human Factors Solutions, UK Deana McDonagh is with the Department of Design and Technology, Loughborough University, UK

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.
While most t...

You can specify the type of files you want, for your device.Focus Groups: Supporting Effective Product Development   |  Joe Langford, Deana McDonagh.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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