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Making Waves: Radio on the Verge
Mark Ramsey
[PDF.kv88] Making Waves: Radio on the Verge
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| #2745788 in Books | iUniverse | 2008-11-06 | Original language:English | PDF # 1 | 8.00 x.44 x5.00l,.44 | File type: PDF | 192 pages | ||0 of 0 people found the following review helpful.| A must for ANYONE in radio or podcasting|By wizdmkeepr|I purchased both Fresh Air and Making Waves - I have not been able to put them down. Mark Ramsey offers so much take-away, real actionable value in these little volumes. I am so blown away by both the caliber of the guest contributors, but also the depth and scope of issues that are covered with a lucidity and insight and v|About the Author|Mark Ramsey is president of Mercury Media Research (http://www.mercurymediaresearch.com) and publisher of the leading radio industry opinion blog, hear2.0 (http://www.hear2.com).Ramsey is the strategic advisor to many radio and TV broadcasters a
Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves.Foreword by Greater Media CEO...
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