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Media, Telecommunications, and Business Strategy

Richard A. Gershon




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 | #1548582 in Books |  2013-06-21 |  2013-07-19 | Original language:English | PDF # 1 |  9.00 x1.03 x6.00l,.0 | File type: PDF | 456 pages

||0 of 0 people found the following review helpful.| Five Stars|By venehisa ayala|great book|0 of 0 people found the following review helpful.| Four Stars|By Andrea Willis|Excellent book...|0 of 0 people found the following review helpful.| Five Stars|By Sandra Santos Nieves|Excellent content, easy reading and up to date informat|About the Author|Richard A. Gershon Ph.D. (Ohio University), is Professor and co-founder of the Telecommunications and Information Management program at Western Michigan University, where he teaches courses in Telecommunications Management, Law

With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.  Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence...

You easily download any file type for your device.Media, Telecommunications, and Business Strategy   |  Richard A. Gershon. A good, fresh read, highly recommended.

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