[PDF.39fi] Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction (Routledge Research in Cultural and Media Studies)
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Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction (Routledge Research in Cultural and Media Studies)
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| #6209951 in Books | Ingramcontent | 2016-01-22 | 2016-01-21 | Original language:English | PDF # 1 | 9.02 x.76 x5.98l,.99 | File type: PDF | 336 pages | Public Media Management for the Twenty First Century Creativity Innovation and Interaction||About the Author||Michał Głowacki is Assistant Professor at the Institute of Journalism at University of Warsaw, Poland. |Lizzie Jackson is Professor of Interactive Media at Ravensbourne College of Design and Communication, UK
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify...
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