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The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think

Eli Pariser




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 | #44412 in Books |  Penguin Books |  2012-04-24 |  2012-04-24 | Original language:English | PDF # 1 |  7.75 x.77 x5.03l,.48 | File type: PDF | 304 pages

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||1 of 1 people found the following review helpful.| The shallows on steroids?|By Ron Immink|Client problem
A lot of our clients are struggling with the speed of change. In social media, in marketing and in customer behavjour. They are also struggling with innovation .

Future bubble
A friend (thanks Alan Boyd) recommended "Filter Bubble". Boy(d) am I impressed. It is a book that covers the impact of the intro|.com |
Author Q&A with Eli Pariser | | Q: What is a “Filter Bubble”? | A: We’re used to thinking of the Internet like an enormous library, with services like Go

In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, MoveOn.org board president Eli Pariser lays bare the personalization that is already taking place on every major website, from Facebook to AOL to ABC News. As Pariser reveals, this...

You easily download any file type for your device.The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think   |  Eli Pariser. A good, fresh read, highly recommended.

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