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The Management of Technology and Innovation: A Strategic Approach (with InfoTrac)

Margaret A. White, Garry D. Bruton




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The Management of Technology  Margaret A. White, Garry D. Bruton epub
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 | #2145770 in Books |  2006-01-18 | Original language:English | PDF # 1 |  .58 x7.36 x9.16l,1.43 | File type: PDF | 432 pages

||0 of 8 people found the following review helpful.| Tech & Innovation text book|By K. Wise|The book was received very quickly after order was placed. It was in pretty good shape with no writing or highlighting inside. I was very pleased with this transaction.|2 of 2 people found the following review helpful.| Great Book|By Lady T|This book was full of information on technolog| |"This is the best book on the market that addresses the Management of Technology and Innovation. The intellectual content is solid and taken from rigorous research, yet is applicable to all technology in general. Aside the intellectual content, it is a tool

In today's economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable t...

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