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The Psychology of Radio

Hadley Cantril, Gordon W. Allport




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 | #5200404 in Books |  1971-06 | Original language:English | PDF # 1 |  9.50 x6.00 x1.00l, | File type: PDF | 276 pages

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Excerpt from The Psychology of Radio

For practical applications of the experimental work, it would be safer to consult Part III which summarizes Our findings for the lay man and for the professional broadcaster Part III also undertakes to apply the experimental results, so far as they are pertinent, to the solu tion of several perplexing problems that face educators, advertisers, listeners, and psychologists.

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